Download CatalogueWe Deliver Australia Wide

What Is Specialty Retail?

Specialty retail is a way of referring to retail stores which focus on a specific product category or sub-category, rather than a broad range of product lines.

As a specialty retailer has a narrower focus, it is important that they can offer the customer a good selection in terms of models, sizes, colours or whatever are the relevant attributes for the type of goods in their chosen category.

If a customer visits a specialty store, they are already expressing an interest in that product category. They may expect the staff working in the store to be experts on the products on offer, and ask for advice and guidance. Having staff who can offer expertise and make recommendations is a way that specialty retailers can distinguish themselves from broader, multi-category stores. A customer is likely to trust the recommendation of staff in a specialty store above that of staff in a store with a much broader range of product lines.

The customer experience offered by a specialty store is often more personalised and this can be reflected in the store’s operation. A large store with a broad range of items will typically leave customers to make their own way around the store, selecting the products they require and seeking assistance from a member of staff if they need it. A specialty store is more likely to greet customers and offer a proactive approach to customer service.

Although specialty retailers can offer this point of difference in customer service, they will still receive competition from multi-category retailers who may be able to attract price-sensitive customers with discounts.

Up Next: What Is Retail Therapy



What Is Retail Management?

What Is Retail Management

Retail management looks at all the elements surrounding the sales of goods or services to customers, refining and enhancing this experience for the customer in order to...
Read more
Why are retail store closing?

Why Are Retail Stores Closing?

The steadily rising number of retail stores closing each year has many contributing factors, with changing customer behaviours and new ways for companies to supply...
Read more
What Is Retail Sales

What Is Retail Sales

Retail sales is the selling of goods to the end user, whether this user is a customer or a business. Examples of this may be a customer buying groceries from a...
Read more