Download CatalogueWe Deliver Australia Wide

What Is Retail Therapy

Retail therapy is a term used to describe shopping with the intention to improve the buyer’s mood.

Retail therapy is emotionally driven and may be a response to depression, stress, a desire for a reward (for example a celebration) or in response to a period of change. There have been studies which show that this type of shopping may lead to more impulsive purchases but the experience can be effective, prompting an improvement in mood.

People feeling stressed or depressed may feel that they lack control over their situation, which is why shopping, which places the buyer in control, may work as a coping mechanism. Typical reasons cited for indulging in retail therapy might include a relationship breakdown or a stressful period at work.

The shopping experience can provide escape and relaxation, as well as social interaction. Retail therapy is not generally considered to be detrimental, unless it becomes a habit which has negative impacts such as the buyer accumulating debt in order to fund their purchases.

There is some evidence that the benefits of retail therapy can be experienced without making any purchases, and that window shopping may be an effective mood-booster.

Up Next: What Is A Good Profit Margin For Retail?



What Is Retail Trade

What Is Retail Trade

Retail trade is the selling of items on to end customers via retail stores or other sales channels. Businesses which conduct this type of trade are called...
Read more

What Is A Retail Clerk?

A retail clerk may also be referred to as a sales associate or sales clerk. Retail clerks are effectively service staff working on the shop floor of a retail store....
Read more
Ceiling Fan Guide

Ceiling Fan Guide

Ceiling fans are a staple in most homes. We traditionally associate using ceiling fans with long hot summer days and nights. But did you know that you can also use your...
Read more