Daytime and Nighttime Lighting
Retail shops that have windows located facing a street or outdoor area like a parking lot will require additional lighting to combat the effect of daylight on visibility through glass. These shops will require two circuits in the window display. Counterintuitively, you need more light during the day because you are fighting against the natural daylight with an artificial source of light and this means you must have very strong light during the daytime. Conversely, in the evenings the light should be dimmer to be visually appealing at night. The light during the day would be far too bright for evening viewing. Generally, turning off 30% of the lighting should bring light levels down to the range of 1150 LUX.
Dimming areas of the windows can ensure that fully lit objects remain the focus of attention. For background illumination 70% light is sufficient and provides an appropriate environment for a mannequin illuminated at 100% to stand out.
In addition to illumination strength, the beam angle of the light can be adjusted for a desired effect. Depending on the visual merchandise you have and the environment you want to create in your space, you can use a range of flood light wide angle or 15-degree narrow beam angles or both.
Whether you are imagining how to best display your products, or you already have an idea in mind (including plans and photos) and want some guidance on how to make that vision come to life, call us for advice on any and all of your window and shop front lighting needs.