A common complaint customers often have about retail shops is how they look in fitting rooms. Retailers seem to forget the importance of their change room lighting, especially given that this is where purchase decisions are often made. If customers aren’t happy with how they look in the mirror, they are less inclined to buy the item they just tried on. Studies have shown the great difference that change room lighting can make in a customer’s appearance, including how good an article of clothing looks when it is worn.
Many stores make the mistake of putting a single downlight right above the head of the customer when installing their shop and retail lighting fixtures. This will not only leave the change room too dark to see the clothing properly, but also create unflattering shadows on the customer’s face and body.
Another mistake is to use the wrong colour temperature in change rooms. If the light is a cool white temperature it will create a very clinical look, which makes both the skin and clothing look pale and dull.
Successful fitting room lighting should provide sufficient and shadow-free lighting in a warm white colour tone. This is easiest done by installing one profile light on each side of the change room mirror. This will remove any unwanted shadows or unflattering details in the face and body, such as lines, pores, creases or bumps. Also make sure to install change room lighting with a high CRI, to display the colours of the clothing as well as customer skin and hair as truthfully as possible, with life and radiance.