Without sounding cliche, LED World started as a hobby business in my parents spare bedroom. I began buying and reselling other well-known manufacturers and brands products, which then evolved to replace my full time employment.
I quickly realised that the products I was reselling could be improved. So I went on a journey to learn electrotechnology and the manufacturing process, to bring my own products to the market.
A key component of the business expanding to its current formation was a result from learning directly from mentors with a lifetime experience in lighting.
I then went on to formally study lighting design, which allowed me to provide the best possible lighting advice to clients.
We now have a team of 5 full-time staff located in Australia, and work with a vast range of businesses across Australia and the globe.
What We Do
We are lighting consultants who design and supply light fittings.
Projects that we work on:
Strong focus on the customer buying journey, and how the impact of lighting can influence purchasing decisions, and then ultimately sales for the business.
Art Galleries & Museums
We have worked with both Australian and international artists to develop light fittings that are suitable for various size art-work and frequently changing exhibition layouts.
We don’t subscribe to the volume builder ethos of ‘downlights in every room’. Every project and client is different, and we can work with you to create something unique.
We understand that productivity is important for every office environment. That’s why we work with you to develop a lighting solutions that enables personnel to thrive in the workplace.
Who We Work With
- Interior Designers
- Designer Builders
- Home Owners
We are very proud of this product which is a handcrafted Australian hardwood timber that is lightly varnished. These come in 1, 2, 2.8 and 3M lengths which not only make a statement in residential and commercial projects but also are an apt choice as a feature and task lighting.
Our family run workshop is located close to Geelong in Victoria, Australia. We started the workshop so we can keep a close eye on the quality of the product and to accelerate the turnaround times. We outsource to local and experienced powder coaters and inspect every cm on the fitting before it reaches a customer.
Lighting is my life and I am excited to share it with you. I am not certain what instigated this fascination with lighting but I absolutely love the way it can influence every space on a subtle and obvious level.
Lighting can literally change the way we experience retail shopping, time we spend in a restaurant and even the way we look at and interpret artwork. Workspaces and our homes are all impacted significantly by lighting, depending on the specified design.
I chased my passion of lighting and studied product design, lighting design and manufacturing and started LED World to share the passion with the world.In my leisure time, I enjoy creating short films and documentaries.
Role: Marketing & Design
As LED World is my family business, my brother Callum has been involved with LED World from the very beginning. He has an eye for detail and spends most of his time in marketing and business development. He is a world traveler and enjoys occasional trips to Europe and music production
Role: Warehousing & Logistics
Peta is Simon’s mother and has been the supporting pillar to the business. She is involved in the daily process of working with the warehouse staff, dealing with the local and international suppliers and following up the orders with our happy customers and clients. Peta has a passion for education with over 40 years spent as a teacher.
Alissa and Simon met in their childhood as her big brother Jamie and Simon had been good friends for a long time. Alissa takes care of the phones, social media and presentation to interior designers and architects. It’s her charming personality and passion for her work that we all admire. Alissa likes anything crafty, coffee related and is known to carve up a dance floor.
Role: Production Manager
Fabian and Simon met in high school as fellow skateboarders. One decade later they reunited and put their skills together and started producing Australian made high quality lighting fixtures. Fabian is in charge of the workshop and the design of innovative products and is a real craftsman. Fabian likes spending his weekends traveling in his very own self-designed and built motorhome.